A shift in shopping habits has been witnessed in Pakistan in recent years. Consumers, moving away from traditional methods of purchasing, are now turning towards online retailers and as a result, the e-commerce industry in the country has witnessed a boom.
Google conducted a survey in Pakistan, with a sample size of more than 2,500 shoppers aged 18-55 years old, in the skincare, smartphone and women’s fashion wear categories.
Only shoppers who had purchased goods in the three mentioned categories over the last three months were included in the survey.
According to the survey, 75% of participants choose their skincare product online, 82% of participants purchase cell phones through e-commerce outlets and for women’s fashion wear, 89% would turn to digital platforms.
The experience of shopping online does not just end at the point of sale, it continues after a transaction has been completed. When it comes to skincare products, the consumers also search for tutorials, ways of styling their clothes and for smartphone reviews for the devices they have purchased.