Pakistan’s e-commerce market growing

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Pakistan’s e-commerce market size posted a growth of over 35 per cent in the first quarter of the fiscal year 2021 to Rs96 billion compared to Rs71bn over the corresponding period of last year, the Ministry of Commerce said on Thursday.

The data was shared in the fourth meeting of National e-Commerce Council (NeCC) chaired by Commerce Adviser Razak Dawood and attended by representatives of the public and private sectors. The meeting was informed that e-Commerce merchants with prepayment have been increased to 2,164 from 1,410 in the past 12 months.

The NeCC is a body of representatives from the public and private sector, constituted under the National E-commerce Policy approved by the federal cabinet in Oct 2019. The main objective of the NeCC is to develop effective collaboration with all relevant sectors for practical implementation of the policy.