In its efforts to battle fake news and misinformation, Facebook is launching a new campaign on Instagram that will show a “False Information” logo or label on misleading posts.
Users will be shown the label “False Information: Checked/Reviewed by independent fact-checkers” on top of the shared post as well as a “See Why” button that will show the viewer what the fact-checkers found and why the post was labeled as such.
People who want to post a picture that has false information on it will be told that their post has wrong information and that it will be covered with the label if they want to proceed.
Instagram has been working with independent fact-checkers for some time and is now moving a little more aggressively towards combating false information than before, with the intent to stop anything early on before it goes viral as fake news posts are wont to do.
“In addition to clearer labels, we’re also working to take faster action to prevent misinformation from going viral, especially given that quality reporting and fact-checking takes time. In many countries, including in the US, if we have signals that a piece of content is false, we temporarily reduce its distribution pending review by a third-party fact-checker,” said Instagram in a blog post.
“Over the next month, content across Facebook and Instagram that has been rated false or partly false by a third-party fact-checker will start to be more prominently labeled so that people can better decide for themselves what to read, trust and share,” the photo sharing website added.
The new popup label will roll out with next month for users and will be shown on both the Stories, and News Feed sections of the app.