Govt of Pakistan and Facebook partner to fight COVID misinformation

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Government of Pakistan has partnered with Facebook in their fight against COVID-19.

In Pakistan, over 32 million people received authoritative information regarding COVID prevention and vaccination through social media messaging campaigns conducted by the Ministry of Health and the Ministry of Information’s Digital Media Wing (DMW) in partnership with Facebook.

Facebook provided Marketing Partner Support and Ad Credits for these campaigns and helped the government increase its engagement rates with the public on these posts between March 16 and April 6, 2021.
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