A new chapter of e-commerce is said to start in the country after social media giant Facebook introduced its customer-to-customer platform that will enable people to buy and sell items.
“I am happy to see that after Amazon, Facebook has also launched ‘Marketplace’ for Pakistan,” PM’s Adviser on Commerce Razak Dawood said on Friday.
He went on say that it would encourage small entrepreneurs to sell online.
Facebook Marketplace was introduced in 2016 and has been rolled out in over 100 countries. Earlier, Facebook users in Pakistan did not have access to the feature.
“Such opportunities during Covid-19 could be a lifeline for micro enterprises,” the adviser said, adding that it would also be helpful for women entrepreneurs, who want to engage in market activity by purchasing and selling within the community of friends, family and networks.
“This is the first step towards e-commerce,” Mr Dawood said.
Official documents seen by Dawn show that Facebook Marketplace was primarily a C2C platform that provided an opportunity to people to buy and sell items.