Apple to give developers time to comply with software change

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Apple said on Thursday it would give developers until next year to comply with a software change expected to stymie targeted advertising in iPhone and iPad apps. An update coming to Apple’s iOS mobile software includes a requirement for apps to ask users’ permission to collect and share device-identifying data used to make ads more relevant.

“When enabled, a system prompt will give users the ability to allow or reject that tracking on an app-by-app basis,” Apple told AFP. “We want to give developers the time they need to make the necessary changes and, as a result, the requirement to use this tracking permission will go into effect early next year.” Facebook last week put out the word that the mobile software move by Apple would cut revenue for developers relying on its in-app ad network.