Not only is 9-year-old Ryan Kaji unboxing and reviewing toys and games on YouTube, but he’s also having loads of fun and bagging a whole new title because of it.
The child influencer, whose YouTube channel goes by the name of Ryan’s World, is an interactive space for children to get their hands on some cool science experiments, music videos, skits, challenges as well as some DIY arts and crafts — that too straight from the comfort of their homes!
Residing in Texas, the little one not only made $29.5m from his YouTube channel, but also a further estimated $200m from Ryan’s World branded toys and clothing, including Marks & Spencer pyjamas. He also recently signed a deal for his own TV series on Nickelodeon.
His most popular video, Huge Eggs Surprise Toys Challenge, has more than 2 billion views, making it one of the 60 most-viewed videos ever on YouTube.
As an influencer, many companies reached out to Ryan so he could unbox, introduce and play with the latest toy in the market, for other children to see. However, owing to his fast-paced popularity, the influencer has become his own brand, being put into Walmart, Target and Amazon as its own force, according to The Guardian.
However, Kaji is not the only one to make it to the list. According to Forbes List of Highest Paid Youtube Stars of 2020, in second place was Jimmy Donaldson, the 22-year-old, better known as Mr Beast, who earned an estimated $24m and was the a new entry to the YouTube rich-list.
Popular for freezing himself in ice and giving away huge sums of money to strangers who compete in his challenges, Donaldson earns a huge sum from merchandise and partnerships.
Following in third, fourth and fifth place are Dude Perfect, $23m, Rhett and Link, $20m, and Markiplier, earning a sum of $19.5 million respectively.